Community Initiatives

The Salvation Army
One cold winter day in 1938, Jack Kriendler, co-founder of ‘21’, stepped outside the restaurant and spotted a lone cornet player at the corner of Fifth Avenue and 52nd Street. Jack invited him in to warm up over a bowl of soup. To express his gratitude, the player brought in other Salvation Army Band members who then offered to play a few Christmas carols for diners. A top hat from the check room was passed around—and a tradition was born.

Today, ‘21’ continues to partner with this tremendous organization. The Salvation Army is an international charitable organization which works to assist the poor, destitute and hungry. It is present in 127 countries, running charity shops, operating shelters for the homeless, and providing personal hygiene products, and disaster relief and humanitarian aid to developing countries.

Generations of '21' guests gather each December to celebrate the holiday season and give back. The "passing of the hat" tradition that began in 1938 collects an average of $55,000 each year in donations from guests at '21'.

Other projects

Environmental Initiatives

'21' undertakes the following:

Contact Information

'21'
21 West 52nd Street
New York, New York 10019

Reservations: 1-212-582-7200
Private Dining: 1-212-582-1400

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